What's in a Name?

Rotwang in his earlier days

In September the Royal Society announced it would be introducing a new grant application system. Now read on.

A marble-lined room in 6-9 Carlton House Terrace. A liveried footman is serving drinks to members of the Grant Application System Naming Sub-committee Working Group. 

Prof Rotwang (male) [looks at his pocket watch]: Well, we don't seem to be making much